
As in other
industrial sectors, market trends are changing
in the pharmaceutical sector, producing two main
effects:
1.- The appearance of new
opportunities
2.- The consequential adaptation of marketing and sales strategies
For this reason, in 1995 LABORATORIOS
ERN created a new Division, with
its own sales network, in order to adapt the
commercial strategy of several of our existing
products, and to launch other new ones, in
consequence of these new opportunities.
The evolution of
this division has been a story of constant
growth, and, due to our desire to improve
the service we are currently providing to
our clients, we have decided to separate
our OTC activity from the rest of our Laboratory’s
activities.
Consequently, since 2004, the newly created business IONFARMA
S.L unipersonal has dedicated itself to the promotion
and commercialisation of our OTC products, which up to that date
had
been commercialised
through LABORATORIOS ERN, S.A.
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